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Frequency Equals Success

Only RADIO allows you to achieve the message frequency necessary to stand out from the competition!

In 1885, researcher Thomas Ebbinghaus did a study on people's ability to retain information. He called the results the “Curve of Forgetfulness.” Ebbinghaus found that a person forgets 75% of what he/she has learned in the previous week. After three weeks, he/she forgets 90%. After four weeks, he/she forgets 95%.

In terms of advertising, it is crucial for the advertiser to make the message important enough for the individual to want to retain it and act on it.

Source: The Arbitron Company, Beyond The Ratings

The average person is bombarded by approximately 3,000 marketing impressions each day. To break through this clutter successfully, you need a medium that not only targets your best prospects, but also delivers the message enough times to make a lasting impression.

Radio advertising uniquely is intrusive. Consumers listen only to their very favorite stations - and they listen for long periods of time, giving you the best possible opportunity to achieve the message repetition necessary to a successful advertising campaign.

And, on radio, you stand alone...in the spotlight!

 

 

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An online resource for business owners, agencies, and advertisers to help get the most out of your advertising campaigns.

Learn the language of Radio advertising and how the right commercial schedule can increase your business. Find out how to avoid costly marketing mistakes and why Radio gives you a bigger bang for your buck than Yellow Pages and Print.

 

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Great training tips on everything from making the sale to obtaining your goals. We also offer a huge assortment of articles geared towards running your business more efficiently and getting the most out of your employees.

Plus learn more about marketing from the pros and get inspired by watching some of the best motivational speakers in the business world.                                                                        

 

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